J. PECOTA MARKETING LLC
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J. PECOTA MARKETING LLC
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Email Marketing

Email marketing averages an impressive $36 for every $1 spent, making it one of the most effective marketing channels (source: HubSpot). Whether you need to start your email marketing program from scratch or have a program in place but want to optimize your efforts, I can run email marketing campaigns end-to-end:


  • Produce and execute all email campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and launch
  • Create a wide variety of campaigns including promotional and seasonal campaigns, newsletters, relational and milestone messages, invitations, surveys, re-engagement campaigns, and welcome, transactional, and post-purchase series
  • Ensure design and layouts of emails are user and mobile-friendly — that your emails look good!
  • Build effective target audiences to drive engagement
  • Analyze campaign performance and suggest improvements
  • Report on sales generated from email marketing efforts
  • Experienced in HTML, Mailchimp, iContact, eCellar, WineDirect


Some emails I've recently produced:

Promotional Campaign

Promotional Campaign

Promotional Campaign

Seasonal Promotional Campaign - Spring

Seasonal Promotional Campaign - Halloween

Seasonal Promotional Campaign - Christmas

Member Newsletter

Member Newsletter

General Newsletter

Relational Message

Relational Message

Milestone Message

Invitation

Re-engagement Campaign


Want to see other examples? Get in touch, I'd love to share.

SMS/Text Marketing

If you're not sending text marketing messages, you're leaving dollars on the table. 87% of customers want to text. And you may be surprised by the average age of these customers — hint: it's NOT millennials.


You can do even more than send bulk promotional campaigns. You can streamline operations with web-to-text chat, one-on-one customer service, reservation confirmations, payment requests — yes, no more writing credit card numbers on paper! You can also send automated messages around membership including order customizations, shipment notifications, and declines — yes, no more hours of awkward phone calls and unreturned voicemails! All with a >99% deliverability rate and up to 98% response rate (source: RedChirp).


Take advantage of this channel to drive website sales, grow and retain club membership, and manage your resources and staffing more efficiently. SMS marketing presents exciting and unparalleled new opportunities — don't miss out.


The average age of customers who want text marketing messages is 56-61…does that surprise you?

eCommerce Marketing

For most wineries, web sales continue to decline following record eCommerce sales in 2020. I can support you in reengaging your online channel.


More than 263 million American consumers shop online — 80% of the population. Millennials aged 25 - 34 are the largest group of online shoppers in the US. And 56.6% of US consumers prefer to shop online — if your online store isn’t optimized, user-friendly, and compelling to Millennials, your customers are going elsewhere (source: Fit Small Business).


Plus, a surprising 46% of small businesses in the US still don’t sell their products online — if you're in that 46%, you're losing sales (source: shopwhereilive.com). 


Jezebel Media can help with improving your existing store or setting up your online store, including:


  • Create, write and update compelling product descriptions, SEO-optimized
  • Enhance product imagery — make your products irresistible to buyers!
  • Add new products, including  holiday and other gift sets and ongoing updates
  • Develop and execute offers and promotions — e.g., buy 6 bottles and shipping is included
  • Experienced with eCellar, WineDirect, WordPress, WooCommerce


Some online stores I've helped manage:

Flora Springs Winery

Wilfred's Lounge

Jon Nathaniel Wines

Web Content

84% of consumers say a website makes your business more credible than companies who only have social media profiles (source: LinkedIn).


It's important to invest in a website for your business — and to keep it updated and SEO-optimized.

Jezebel Media can help you engage with the right designer to create or redesign your website. And then I can help manage content including:


  • Updates
  • Blog posts
  • Event calendar
  • Landing pages
  • Online store


Already have a website that’s working for you and just need help with updates? I can do that too.


Some websites I've helped manage:

Flora Springs Winery

Wilfred's Lounge

Jon Nathaniel Wines


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