Email Marketing
Email marketing averages an impressive $36 for every $1 spent, making it one of the most effective marketing channels (source: HubSpot). Whether you need to start your email marketing program from scratch or have a program in place but want to optimize your efforts, I can run email marketing campaigns end-to-end:
- Produce and execute all email campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and launch
- Create a wide variety of campaigns including promotional and seasonal campaigns, newsletters, relational and milestone messages, invitations, surveys, re-engagement campaigns, and welcome, transactional, and post-purchase series
- Ensure design and layouts of emails are user and mobile-friendly — that your emails look good!
- Build effective target audiences to drive engagement
- Analyze campaign performance and suggest improvements
- Report on sales generated from email marketing efforts
- Experienced in HTML, Mailchimp, iContact, eCellar, WineDirect
Some emails I've recently produced:
Seasonal Promotional Campaign - Spring
Seasonal Promotional Campaign - Halloween
Seasonal Promotional Campaign - Christmas
Want to see other examples? Get in touch, I'd love to share.
SMS/Text Marketing
If you're not sending text marketing messages, you're leaving dollars on the table. 87% of customers want to text. And you may be surprised by the average age of these customers — hint: it's NOT millennials.
You can do even more than send bulk promotional campaigns. You can streamline operations with web-to-text chat, one-on-one customer service, reservation confirmations, payment requests — yes, no more writing credit card numbers on paper! You can also send automated messages around membership including order customizations, shipment notifications, and declines — yes, no more hours of awkward phone calls and unreturned voicemails! All with a >99% deliverability rate and up to 98% response rate (source: RedChirp).
Take advantage of this channel to drive website sales, grow and retain club membership, and manage your resources and staffing more efficiently. SMS marketing presents exciting and unparalleled new opportunities — don't miss out.
The average age of customers who want text marketing messages is 56-61…does that surprise you?
eCommerce Marketing
For most wineries, web sales continue to decline following record eCommerce sales in 2020. I can support you in reengaging your online channel.
More than 263 million American consumers shop online — 80% of the population. Millennials aged 25 - 34 are the largest group of online shoppers in the US. And 56.6% of US consumers prefer to shop online — if your online store isn’t optimized, user-friendly, and compelling to Millennials, your customers are going elsewhere (source: Fit Small Business).
Plus, a surprising 46% of small businesses in the US still don’t sell their products online — if you're in that 46%, you're losing sales (source: shopwhereilive.com).
Jezebel Media can help with improving your existing store or setting up your online store, including:
- Create, write and update compelling product descriptions, SEO-optimized
- Enhance product imagery — make your products irresistible to buyers!
- Add new products, including holiday and other gift sets and ongoing updates
- Develop and execute offers and promotions — e.g., buy 6 bottles and shipping is included
- Experienced with eCellar, WineDirect, WordPress, WooCommerce
Some online stores I've helped manage:
Web Content
84% of consumers say a website makes your business more credible than companies who only have social media profiles (source: LinkedIn).
It's important to invest in a website for your business — and to keep it updated and SEO-optimized.
Jezebel Media can help you engage with the right designer to create or redesign your website. And then I can help manage content including:
- Updates
- Blog posts
- Event calendar
- Landing pages
- Online store
Already have a website that’s working for you and just need help with updates? I can do that too.
Some websites I've helped manage: