Email Marketing
Email marketing averages an impressive $36 for every $1 spent, making it one of the most effective marketing channels (source: HubSpot). Whether you need to start email marketing or have a program in place but need to optimize your efforts, I can run email campaigns end-to-end:
- Plan, build, execute, and deploy all email campaigns including automations
- Produce a wide variety of campaigns including promotional, relational, newsletters, invitations, surveys, re-engagement, transactional, welcome and post-purchase series
- Ensure design and layouts of emails are user and mobile-friendly
- Construct effective target audiences to drive engagement
- Analyze campaign performance and suggest improvements
- Experienced in HTML, Mailchimp, iContact, eCellar, WineDirect, and more
Some emails I've recently produced:
Seasonal Promotional Campaign - Christmas
Seasonal Promotional Campaign - Halloween
Seasonal Promotional Campaign - Spring
Want to see more examples? Get in touch, I'd love to share.
SMS/Text Marketing
If you're not sending text marketing messages, you're leaving dollars on the table. 87% of customers want to text. And you may be surprised by the average age of these customers — hint: it's not millennials.
You can do more than send bulk promotional campaigns. You can:
- Streamline operations with web-to-text chat, 1:1 customer service, reservation confirmations, and payment requests — yes, no more writing credit card numbers on paper!
- Send automated messages around membership including order customizations, shipment notifications, and declines — yes, no more hours of awkward phone calls and unreturned voicemails!
All with an astounding >99% deliverability rate and up to 98% response rate (source: RedChirp).
Take advantage of this channel to drive website sales, grow and retain club membership, and manage your resources and staffing more efficiently. SMS marketing presents exciting and unparalleled opportunities — don't miss out.
P.S. The average age of customers who want text marketing messages is 56-61…does that surprise you?
eCommerce Operations
For most businesses, web sales continue to decline following record eCommerce sales in 2020. I can help you with reengaging your online channel.
More than 80% of American consumers shop online and millennials aged 25 - 34 are the largest group of online shoppers. More than half of US consumers prefer to shop online. If your online store isn’t optimized, user-friendly, and compelling to millennials — or you don't have an online store — your customers are going elsewhere (source: Fit Small Business).
Jezebel Media can help with setting up or improving your online store, including:
- Create, write and update compelling product descriptions, SEO-optimized
- Enhance product imagery
- Add new products including holiday & other gift sets, and ongoing updates
- Develop and activate offers and promotions — e.g., buy six bottles and shipping is included
- Experienced with eCellar, WineDirect, WordPress, WooCommerce, and more
Some online stores I've helped manage:
Website Content & Updates
84% of consumers say a website makes your business more credible than companies who only have social media profiles (source: LinkedIn).
It's important to invest in a website for your business — and to keep it updated and SEO-optimized. Jezebel Media can help you engage with the right designer to create or redesign your website. And then I can help manage content including:
- Updates — copy and imagery
- Blog posts
- Events calendar
- Landing pages
- Online store
Already have a website that’s working for you and just need help with updates? I can do that too.
Experienced in WordPress, WineDirect, Woo, and more.
Some websites I've helped manage: