Hello!
Jezebel Media is a boutique digital marketing agency specializing in email marketing, SMS marketing, e-commerce, and web content for wineries and small businesses. Founded in 2010. Based in Saratoga Springs, New York and Napa Valley.
I am a hands-on implementation partner. Together, we will build a plan based on your needs — and then I execute the plan, whether that's launching email and SMS campaigns, adding new products to your online store, setting up promotions, updating your website, or producing blog posts. I augment your staffing capacity to get the work done.
Email Marketing
Email marketing averages a staggering $36 for every $1 spent, making it one of the most effective marketing tools (source: Constant Contact). Whether you need to start your email marketing program from scratch or you have a program in place but want to optimize your efforts, I can support your business with running email marketing campaigns end-to-end:
- Produce and execute all email campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling
- Create a wide variety of campaigns including promotional campaigns, seasonal campaigns, newsletters, relational messages, milestone messages, invitations, surveys, welcome series, transactional series, post-purchase series, and re-engagement campaigns
- Ensure design and layouts of emails are user and mobile-friendly — that your emails look good!
- Build effective target audiences/segments to drive engagement
- Analyze campaign performance and suggest improvements
- Report on sales generated from email marketing efforts
Some recent emails I've made:
Seasonal Promotional Campaign - Spring
Seasonal Promotional Campaign - Halloween
Seasonal Promotional Campaign - Christmas
Want to see other examples? Get in touch, I'd love to share.
SMS Marketing
Power up your email marketing with text marketing. If you do it right, text marketing can generate 35x more customer engagement than email marketing alone (source: Wine Industry Network). Take advantage of this channel where customers want to receive marketing messages — text marketing sees an incredible 98% open rate and allows you to send tailored messages quickly.
eCommerce
A surprising 46% of small businesses in the United States still don’t sell their products or services online. Can you believe it? If you're in that 46%, you're missing out — 96% of Americans shop online (source: shopwhereilive.com). Jezebel Media can help with setting up your online store or improving your existing store:
- Develop, write and update product content
- Create and execute offers and promotions
- Experienced with eCellar, WineDirect, WordPress, WooCommerce
Some online stores I help manage:
Web Content
84% of consumers say a website makes your business more credible than companies who only have social media profiles (source: LinkedIn). It's important to invest in a website for your business — and to keep it updated and SEO-optimized. Jezebel Media can help you engage with the right designer to create your website and then I'll manage content updates, blogs, events calendar, and online store.
Some websites I help manage:
Current & Past Clients
Flora Springs Winery, Wilfred's Lounge, Stag's Leap Wine Cellars, Conn Creek Winery, Patz & Hall Winery, Jon Nathaniel Wines, Bodacious Wines, Chronic Cellars, Jamieson Ranch Vineyards, Give BIG! St. Helena, Peter Franus Wine Company, Sterling Administration, The Sanger Family of Wines, Turnbull Wine Cellars, University Park Legal Nurse Consulting, Inc., Wines of France, and Wine Valley Insurance, Inc.
About Jessica Pecota, Owner
Hi! I am a digital marketing professional with over 20 years experience — 13 of which I have managed my own business, Jezebel Media. After 14 years in Napa Valley, I relocated to Upstate New York in 2019. Previously, I spent over 13 years in the hospitality industry in the greater San Francisco Bay Area. More on LinkedIn.
Let's Chat!
Contact me at jessica@jezebelmedia.com. I look forward to hearing from you.
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